- Natural Ingredients
- Certified Credentials
- Vegan Formulas
- Brands with Personality
WHY CERTIFIED MATTERS
Not just natural. Certified.
“Natural” can mean a lot of things. We look for brands with the credentials to back it up. Organic formulas are independently certified by Ecocert and carry the Cosmébio label, meeting recognised standards for natural and organic cosmetics.
The range is also vegan and cruelty-free — giving you more confidence in what you’re putting in your makeup bag.
WHY IN GOOD COLOUR
Natural shouldn't mean neutral.
In Good Colour was born in New Zealand from a simple idea: natural makeup can have great ingredients and credible standards without being beige, boring or predictable.
We're here to seek out colourful, characterful beauty brands from around the world and bring them to New Zealand - starting with products we genuinely think deserve a place in your makeup bag.
We look for thoughtful formulas, natural ingredients and credentials that mean something, but we care just as much about how a product makes you feel. Beautiful colours. Great textures. Packaging you actually want to pick up. Makeup that's fun to wear.
Because choosing more consciously shouldn't mean choosing less personality.